Wear OS and the Galaxy Watch 4 series have seen a considerable growth in market share

Galaxy Watch 4 Series (7)

Samsung Galaxy Watch 4 series migrated to Wear OS, increasing its market share from 10% to 14% in the same period last year, and Wear OS’s quarterly market share climbed from 4% to 17%.

Counterpoint Research’s newly released global smartwatch tracking report shows that global smartwatch shipments in the third quarter of this year increased by 16% year-on-year, continuing the double-digit growth momentum of the previous quarter.

Samsung’s Galaxy Watch 4 series, one of the most competitive, was released in August of this year. The greatest difference between the Galaxy Watch 4 and the Galaxy Watch 4 Classic is the migration from Samsung’s own TizenOS system to the Google Wear OS-based One UI Watch system.

The two parties’ collaboration is a textbook win-win, and the Galaxy Watch 4 series’ shipment is far more than planned. Samsung’s quarterly shipping record has been updated. Smartwatch shipments are second only to Apple’s, up 10% from the same period last year to 14%, and Wear OS’s quarterly market share has risen from a low of 4% to 17%.

Galaxy Watch 4 series report

(The top six global smartwatch shipments ↑, source from Counterpoint Research)

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  • Apple is still number one in the third quarter of 2021, but its market share has dropped from 28% in the same period of the previous year to 22%, partly because the data for Apple Watch Series 7 will not be reflected until the fourth quarter.
  • Huami Amazfit ranked third with its European market performance, with its share rising slightly from 5% in the same period last year to 6%. For well-known reasons, Huawei dropped to 5% from second place in the same period last year (at the time it accounted for 14%).
  • In this quarter, Indian brands grew rapidly. Noise and boAt, which rank first and second in the Indian smartwatch market, have more than doubled their shipments in the previous quarter.

On the market, smartwatches are not extremely expensive. Two-thirds of smartwatches will cost less than $100 in the third quarter of 2021. (approximately RMB 640). “More than 60% of the Galaxy Watch 4 series’ total shipments are sold to North America and Europe, where mid-to-high-priced models occupy relatively high areas,” said Sujeong Lim, Senior Analyst at Counterpoint Research. Samsung expects low-cost models for the fast-growing Asian market to be released in two or three years in order to significantly expand market share.”

Galaxy Watch 4 series report

(Changes in the proportion of global smartwatch systems ↑, source from Counterpoint Research)

Compared with the change in the proportion of manufacturers, the changes in smartwatch operating systems are even greater. Wear OS skyrocketed to 17%, second only to Apple’s watchOS (22%), followed by Huami’s Amazfit OS, Fitbit OS, and Lite OS.

The smartwatch market is still in a state of contention, and many manufacturers are self-developed systems or RTOS systems (the one that is ridiculed as a large bracelet system). Counterpoint Research predicts that as users pay more attention to third-party App support, the proportion of true and intelligent systems will increase. However, domestic users may have another opinion.


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